• ChromaWay has acquired the Swedish-American fashion brand BLK DNM in order to implement real-world decentralization.
• ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products, making it a pioneer of ‘connected fashion’.
• The first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain will be revealed ahead of BLK DNM’s F/W 2023 collections reveal.
ChromaWay Acquires BLK DNM
Stockholm’s headquartered blockchain technology company ChromaWay today reveals its acquisition of the iconic Swedish-American fashion brand BLK DNM. The acquisition aligned with the recent relaunch of BLK DNM as a modern, community-driven fashion house, and marks ChromaWay’s first acquisition of an established company for the purpose of implementing real-world decentralization: i.e., creating positive behavioral change, fairer access, and more control by users within traditional industries.
BLK DNM Becomes Pioneer Of ‘Connected Fashion’
ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products, making it a pioneer of ‘connected fashion’ – the use of technology to create community and responsibility within fashion – heralding the first significant use of blockchain tech in an industry yet to be meaningfully impacted by Web3 technologies.
First Tech Innovations Announced Ahead Of F/W 2023 Collection Reveal
BLK DNM will reveal the first tranche of technological innovations built on ChromaWay’s ‘Chromia’ relational blockchain in the coming weeks. This will include software- and hardware-based innovations built into BLK DNM’s F/W 2023 collections, underpinned by the ethical and communal concept of ‘connected fashion’.
CEO Comments On Acquisition And Tech Rollout
Henrik Hjelte, CEO and Co-founder of ChromaWay, comments: “BLK DNM is a brand with an ethical mission and decentralization in its soul – it’s something of a borderless community already. It was a natural fit for our aspirations to transform the fashion industry through innovation.” Toni Collin, CEO of BLK DNM adds: “Our industry must start looking toward innovation: fast fashion’s environmental impact is becoming increasingly clear.”
The integration between ChromaWay’s blockchain capabilities and BLD DNMs products marks an important milestone in using technology for positive behavior change within traditional industries such as fashion; providing new opportunities for fairer access and more user control.